Indulge The Salon: Profile Sukirti Patnaik

Sukirti Patnaik

After completing her technical education, she moved from London to Bhubaneswar to open her first salon Indulge at PAL Heights, Bhubaneswar, Odisha in July 2010. Indulge was the first professional salon to operate in Bhubaneswar. Indulge set bench marks for a professional salon through its Interiors, Service Quality, Manpower, Training Programs, Cleanliness, Product lines and Overall Professionalism. Over the years, Indulge spent considerable amount of time in educating customers, raising the standard of beauty services and changing the perception towards the Salon Industry in Odisha. She has now expanded the Indulge brand of salon with outlets in Bhubaneswar and Cuttack. She is currently focused expanding the brand outside the twin cities with outlets planned across Odisha.

Sukirti has won numerous awards for her Entrepreneurship. Her salons have won or have been nominated at various national level awards in the best salons / salon chain categories. She has also received awards at Moscow and Singapore. She is also regularly featured in various Print and Television mediums.

Her journey from a corporate employee to an entrepreneur was not only enriching but was full of challenges. Dealing with the challenges has strengthened her resolve to help aspiring women achieve their dreams. She regularly empowers talented women to become successful in their field of choice. She is a strong advocate of Women's financial independence and Women Entrepreneurship. She started Indulge Partner Program to help women interested in a career in beauty industry to open Indulge franchised salon. This program is supported by a Indulge corporate team who will help Women entrepreneurs in every aspect of the salon development from ideation to execution and operations. She plans to open over 100 salons and create 100 women entrepreneurs who will not only be independent but also create many direct and indirect jobs in their respective markets.

Entrepreneurship with Social Responsibility is her motto. She believes in giving back to the Society.‎